
Key Takeaways:
- Marathon Digital Holdings acquires a 200MW Bitcoin mining facility in Texas from Applied Digital for $87.3 million, increasing its mining capacity to 1.1 gigawatts.
- The acquisition is part of a strategic expansion, reducing mining costs by about 20% and offering potential for future growth with an additional 100MW capacity.
- Marathon Digital reports a record-breaking revenue year in 2023, with earnings of $387.5 million, a 229% increase from the previous year, largely due to a late 2023 Bitcoin rally and a 147% increase in Bitcoin production.
Marathon Digital Holdings is making significant strides in the Bitcoin mining industry with a bold acquisition that marks a major power play in the sector.
On March 15, Marathon Digital unveiled its plans to acquire a 200-megawatt (MW) Bitcoin mining facility in Texas from Applied Digital for a striking sum of $87.3 million. The payment for this acquisition will be made in cash, drawn from Marathon’s reserves, and the deal will be finalized once all financial adjustments have been made.
We have entered into a definitive agreement to acquire a 200-MW nameplate capacity #Bitcoin mining data center in Garden City, TX. pic.twitter.com/nMqcKRCwz9
— Marathon Digital Holdings (NASDAQ: MARA) (@MarathonDH) March 15, 2024
This acquisition is not just a purchase; it’s a strategic expansion that propels Marathon Digital’s Bitcoin mining capacity to an impressive 1.1 gigawatts. This capacity is nearly equivalent to the fictional energy required to power the “Flux Capacitor” from the iconic “Back to The Future” movie, showcasing the magnitude of Marathon’s operational scale.
Fred Thiel, the CEO and chairman of Marathon, shared his enthusiasm about the deal, highlighting its strategic benefits. According to Thiel, this move not only amplifies Marathon’s control over its operations and reduces the cost per mined coin by about 20% at the new site but also opens up an additional 100 MW for future expansion.
He elaborated that upon the completion of this transaction and planned expansions, Marathon’s portfolio will boast about 1.1 gigawatts spread across 11 sites on three continents, with 54% of this capacity directly owned and operated by Marathon.

In a recent reflection of its financial health, Marathon Digital reported a record-breaking revenue year in 2023, with earnings of $387.5 million, marking a 229% increase from the previous year and a significant 452% boost in the fourth quarter alone. This surge was attributed to the late 2023 Bitcoin rally and a notable 147% increase in Marathon’s Bitcoin production year-over-year.
Moreover, Marathon introduced “Slipstream” in late February, a pioneering direct Bitcoin transaction submission service designed to streamline and expedite large or unique transactions on the Bitcoin blockchain.
Looking forward, the cryptocurrency mining sector, with companies like Marathon at the forefront, faces the challenge of navigating the anticipated Bitcoin halving. This event, expected to occur in mid-April, will halve the rewards for mining a block from 6.25 BTC to 3.125 BTC, presenting a significant hurdle for large-scale mining operations to overcome.