Bitget logo is displayed on smartphone. Source: Mojahid Mottakin - stock.adobe.com

Key Takeaways:

Bitget signs a multi-million dollar, two-year partnership with La Liga, focusing on Eastern and Southeast Asia, as well as Latin America.
The partnership offers creative flexibility and engagement opportunities, as Bitget’s deal with Lionel Messi nears expiration.
Bitget and Foresight Ventures invest $30 million in The Open Network (TON), with Bitget surpassing 45 million global users.

Bitget has signed a multi-million dollar, two-year partnership with La Liga, focusing on markets in Eastern and Southeast Asia, as well as Latin America.

This new collaboration offers more flexibility and opportunities for deeper engagements, allowing Bitget to involve stars like Kylian Mbappé in events.

#Bitget is thrilled to announce that we're the Official Crypto Partner of @LaLigaEN, spanning across the EASTERN, SEA, and LATAM regions ✨#LALIGA is the world's most celebrated football league and cradle for top football talents and Ballon d'Or winners.

We share the… pic.twitter.com/FTYtHQThmT
— Bitget (@bitgetglobal) September 19, 2024

The deal comes as Bitget’s existing partnership with Lionel Messi nears its expiration, with ongoing discussions about its future.

Bitget CEO Gracy Chen noted that the La Liga partnership, though more affordable, offers greater creative freedom.

La Liga’s President, Javier Tebas, emphasized the league’s focus on innovation and technology, reflecting their “New Era” strategy.

Crypto exchange Bitget inks eight-figure deal with LaLiga https://t.co/8iBRbrQE6b
— The Block (@TheBlock__) September 19, 2024

In the same week, Bitget and Foresight Ventures increased their investment in The Open Network (TON) by $30 million, despite recent issues surrounding Telegram’s founder.

Bitget has also recently surpassed 45 million global users, highlighting its rapid growth.